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— a designer who

A UI/UX & product designer with 10+ years turning complex problems into clear, usable web and mobile products — grounded in research, driven by real user needs.

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Featured case studies

Beyond aesthetics

Products I've shaped end to end — built to keep working long after launch day.

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Healthcare AI · SaaS platform

AI Voice Agent

Clinics were missing patient calls while the front desk juggled in-person care. I designed a healthcare AI voice agent that answers every call, books appointments straight into the EHR, and gives operations teams full…

AI · ESG · Enterprise SaaS

Uncarbon

Sustainability teams were buried in spreadsheets pulled from a dozen systems. I designed Uncarbon — brand and product together — so their data finally read like a decision, not a data dump.

Ed-Tech · Web & Mobile

Pickl.AI

Pickl.AI is the data science education platform from TransOrg Analytics. I designed the end-to-end experience across web and mobile — from discovering a course to enrolling, joining the Job Guarantee Program, and verifying a…

About

I design digital products that people find genuinely easy to use. Starting in brand and growing into product taught me to care about both the system and the surface. Across 10+ yrs years in healthcare, AI, enterprise SaaS and mobility, I have helped teams take ideas from first sketch to launch — keeping the work simple, useful, and grounded in what people actually need.

Where I can help

From discovery to delivery

Four things I do well — and where I add the most value to a team.

01 — Product Design

UX & UI

I start with the problem — research, information architecture, flows — then design interfaces that are tested, usable, and ready to ship.

Research Wireframing Prototyping Usability testing

02 — Systems & Dashboards

Design systems & UI libraries

Reusable components and clear, data-dense dashboards — so a product stays consistent and easy to build on as it grows.

Components Dashboards Data viz

03 — Brand & Identity

Visual identity

Where I began. Logos, identity systems, and the everyday brand assets that carry a product from a pitch deck to a real screen.

Logo Identity Print & social

04 — Front-end

Shipped screens

I build what I design — hand-coded, responsive front-ends for landing pages and marketing sites in HTML, CSS, JavaScript and WordPress.

HTML / CSS JavaScript WordPress

Track record

A decade of shipping

Ten years of research-led design across healthcare, AI, enterprise SaaS and mobility.

10+

Years experience

Designing web & mobile products

20+

Products launched

Live web & mobile apps in users' hands

6

Industries

Healthcare, AI, SaaS, mobility, iGaming & ecommerce

Let's talk

Let's build something worth shipping

Have a project, a rough brief, or just an idea? Tell me what you're building and I'll reply within one working day.

Reply within one working day · NDA-friendly