Aurelle

Role:

UI/UX Designer

URL:
Tools:

Photoshop, HTML, CSS, Java Script

Project Overview

Featuring only the highest quality diamonds, pearls and gemstones, Aurelle brings you jewellery that’s meant to be worn, passed on, and can never be outdated. Inspired by exclusivity, crafted with care and designed with perfection; why fit in when you’re meant to stand out?

The Task

Design the Aurelle website by defining the structure (Home, Product Pages, News, Contact etc.), creating a luxurious UI with high-quality images and mobile responsiveness, enhancing UX with filters and social proof, and ensuring smooth navigation. After wireframing and testing, hand off to developers, optimizing for SEO and analytics for a successful launch.

Role and Responsibilities

  • Requirements Gathering: Collaborate with stakeholders to define goals, audience, and brand identity.
  • Website Structure: Plan the site structure (Home, News, Product Pages, Contact, etc.).
  • UI/UX Design: Create wireframes, mockups, and ensure responsive, elegant design.
  • HTML Conversion: Convert designs into HTML, ensuring clean code, responsiveness, and cross-browser compatibility.
  • Interactive Elements: Implement product filters, sliders, forms, and galleries using HTML, CSS, and JavaScript.
  • Collaboration: Work with developers to ensure seamless design implementation and optimize for SEO.
  • Testing: Conduct usability and cross-device testing, fix bugs, and optimize performance.
  • Launch & Optimization: Ensure SEO, speed, and post-launch performance monitoring.

The Challenge

The main challenge in designing the Aurelle website is balancing a visually stunning, luxurious aesthetic with a seamless and user-friendly experience. The website must showcase high-quality product images effectively while ensuring smooth navigation, fast loading times, and an intuitive checkout process. Additionally, ensuring mobile responsiveness and cross-browser compatibility, while maintaining a clean and elegant design, presents technical and design challenges. Integrating interactive features like product filters and galleries while optimizing for SEO and performance adds further complexity to the project.

The Solution

The solution for the Aurelle website design involves creating a well-structured, visually appealing, and user-friendly platform that reflects the brand’s luxury identity. Key actions include:

  • Elegant UI Design: Use high-quality images, a sophisticated color palette, and typography to establish a luxurious and trustworthy aesthetic.
  • Seamless Navigation: Design an intuitive site structure with clear categories, product filters, and a search function for effortless browsing.
  • Mobile Responsiveness: Ensure the site is fully responsive and provides a consistent experience across devices and screen sizes.
  • Interactive Features: Integrate product galleries, zoom functionality, and personalized options to enhance user engagement.
  • Optimized Performance: Implement clean code and optimize images and scripts to ensure fast loading times.
  • User-Centered UX: Focus on easy-to-use checkout processes, clear calls to action, and usability testing to refine the experience.
  • HTML Implementation: Convert all pages into clean, SEO-friendly HTML, ensuring cross-browser compatibility and accessibility.