TransOrg Analytics

Role:

UX/UI Designer

URL:
www.transorg.ai
Tools:

Figma, Wordpress

Project Overview

TransOrg Analytics specializes in scalable and cost-effective integration of ‘Big Data’ and ‘Predictive Analytics’ to solve business use cases in customer, marketing, operations, and risk analytics, helping clients in achieving both their short-term tactical and long-term strategic goals.

Task

The TransOrg Analytics website Redesign involves creating a fresh, modern design in Figma, focusing on improved user experience and visual appeal. After finalizing the design, it will be implemented from scratch in WordPress, ensuring responsiveness, optimized performance, and easy content management. Key tasks include wireframing, UI/UX design, WordPress themes, and ensuring smooth functionality across devices.

Role and Responsibilities

The main objective was to redesign a website to improve the user experience, optimize for conversions, and create a modern, visually appealing interface that aligns with the brand’s updated identity.

  • Design in Figma: Create modern, user-friendly wireframes and high-fidelity mockups.
  • UX/UI Focus: Ensure the design enhances usability, navigation, and visual appeal.
  • WordPress Implementation: Develop and implement the redesign using custom WordPress themes and plugins.
  • Responsive Design: Ensure the website is mobile-friendly and responsive across devices.
  • Content Management: Set up an easy-to-manage backend for content updates and maintenance.
  • Testing & Optimization: Test for functionality, performance, and cross-browser compatibility.

Challenge

  • Low Engagement: Minimal interactive features led to poor user retention and engagement.
  • Visual Consistency: Maintaining design coherence across different pages and sections.
  • User Navigation: Enhancing usability and ease of navigation for improved user experience.
  • Mobile Responsiveness: Ensuring the website works seamlessly across all devices.
  • Performance: Optimizing the design for fast loading times without sacrificing aesthetics.
  • Custom Development: Integrating advanced features while keeping the WordPress implementation smooth.
  • High Drop-Off Rates: Users frequently exited the website.

Outcome

The redesign resulted in a 20% increase in the conversion rate and received positive feedback on both the mobile and desktop experiences.